Objectives 

The Dubai Metro Naming Rights Project is a world first revenue model for public transport infrastructure that will create unique opportunities for corporate partners and long-term benefits for Dubai’s transport users.

RTA Metro representatives understand that Dubai Metro has an incredible value as a communication and promotional platform, for increasing National and International companies' awareness and reinforcing their positioning in Dubai, as well as taking part on the development of the most advanced urban rail system.

Dubai would like to offer to national and international companies the possibility to get the Naming Right of some stations and both lines and, therefore, to relate your brand to the development of one of the most fascinating and unique projects in Dubai and the world.

Objectives of the project:

• In the business of good government, this initiative makes good business sense. It is a win-win, both for companies and transport users in Dubai

• Through generating additional revenues, RTA Metro will be able to reinvest in growing the Dubai Metro network faster (more lines, more stations, better trains) and in delivering even better services. (better stations, better maintenance, better equipment, more comfort, …)

• Part of the money raised will be invested in a substantial corporate responsibility programme for the good of Dubai and the rest of the world.

• The naming rights opportunity places companies on the fast track to building a successful long-term presence in Dubai

• Dubai Metro is creating a new and innovative platform for marketing and brand building