Selection Criteria

General Criteria

• Only for companies / brands (no personal family names).
• To have a presence in the UAE.
• Financially stable.
• No history of fraudulently/unethical behaviors.
• No tobacco neither alcohol, adult content, gambling brands.
• Respect values and culture of Dubai.

Additional desirable criteria

• Commitment to Dubai.
• Corporate social responsibility policy in place or in-process.
• Established for at least 2 years.
• For companies willing to attach their brand to a line, the matching of the corporate colors with line color (red/green) is preferable.
• Brand / company should fit with station location – landmark (when possible).

Additional desirable criteria for International companies / brands

• Fortune 500/1000 (or other prestigious international companies ranking) company multi-cultural company organization.

NOTE: It is the RTA Metro’s will to involve both National and International brands in this project as there will be perceived benefits for both sides.