Characteristics

Dubai Metro Naming Rights is a win-win-win idea for companies and brands, Dubai Metro as well as the city of Dubai. Here’s how Dubai Metro Naming Rights will put Dubai on a winning path.

A winning idea for the city of Dubai

• It is the first programme of its kind to help improve transport infrastructure and services with partnership funding raised through a Naming Rights initiative.

• Revenues generated by the sale of the Naming Rights will be reinvested in expanding the Dubai Metro network and for delivering better services.

• Well-known brand names designating Dubai Metro lines and stations will make it easier for overseas visitors to find their way around Dubai

• The use of corporate branding will be carefully managed to guard against over-commercialization

• The innovative revenue-raising model is another world first for Dubai

A winning idea for corporate partners

• The Naming Rights sale offers companies a positive association with the world’s most innovative new public transport project

• Corporate partners will be visibly associated with a substantial Corporate Social Responsibility programme that will strengthen their links with the community

• Corporate partners will be able to leverage their Naming Rights with integrated marketing opportunities

• By purchasing the Naming Rights, companies will be able to demonstrate their long-term commitment to Dubai’s future

• Through this remarkable initiative, corporate partners will have a historical impact on the growth and development of Dubai

A winning idea for innovative marketing

• With Dubai Metro Naming Rights, companies and brands can get unprecedented exposure, giving them a winning edge in one of the world’s most dynamic and rapidly growing advertising markets

• The sale of Naming Rights offers branding and marketing opportunities on a scale never seen before in a public transport environment

• Naming Rights package offered to National and International companies combines branding opportunities with social responsibility image, PR platforms, business generation opportunities, …

• The use of well-known brand names to designate lines and stations will further differentiate Dubai Metro from any other public transport system in the world

• Naming Rights project will enhance Dubai´s image as a vibrant and cosmopolitan destination for business and tourism

• The sale of Naming Rights for Dubai Metro lines and stations will create unique environments in which companies can connect with their target consumers

• The holistic marketing approach centered around a landmark project is the first of its kind in the world

Key Characteristics

• Naming Rights available for 23 Dubai Metro stations (For a list of the stations on offer, consult the route map)

• Stations include 2 interchange stations as well as 2 end-start stations that offer a great opportunity to put your brand on directional signage

• Naming Rights also available for the first and second lines of the Dubai Metro network.

• Naming Rights available for a minimum duration of 10 years

Dubai Metro – Network Highlights

Dubai Metro – Train Highlights