Benefits 

Dubai Metro Naming Rights offer comprehensive benefits that advance marketing and branding initiatives holistically. From innovative branding opportunities to PR activities, business generation opportunities and other marketing opportunities, Dubai Metro Naming Rights give brands an unmatched advantage.

With Dubai Metro Naming Rights, companies/brands will get an extensive package of benefits.

Benefits on Naming Rights Deal-Signing Day

• PR activity: press conference, press release
• Logo at Provisional signage of the station / line

After Naming Rights deal day and before Opening Day:

• Logo at Provisional signage of the station / line
• PR activity: press releases
• Logo at RTA Metro public awareness campaigns, in order to incentivize Dubai population and visitors to use the Metro

Opening Day (9/9/9 – 10/3/10):

• PR event: press release, press conference
• Logo at collateral material: map, flyers, website, 
• Logo at directional signage (see next section)

From the Opening Day onwards:

• PR activities: press releases
• Logo at collateral material: map (website, Metro network, brochures, tourism guides, …), flyers, …
• Logo at directional signage
• Within the trains: map-panels and audio
• Within the stations: directional map, ticket offices, directional signage, automatic ticket machine, …
• Outside the station: entrance of the station, map at the entrance, directional signage, …

Other benefits:

• First right refusal on Advertising opportunities at the station
• Right to communicate the partnership RTA-Company
• Annual Partners Forum: to enhance cross-selling opportunities among the Partners
• Other customized benefits such as sampling and vending opportunities are available for Naming Right partners
• Duration of the deals: as for maximizing the benefits for the companies / brands, 10 years is the minimum duration of the Naming Rights deals